ARC Fences is owned by ARC (Australian Reinforcing Company), one of Australia's leading steel and accessories companies since 1920.
The Cyclone Brand was introduced to Australia in 1898, and ARC Fences have been manufactured in Australia for Australians since 1920.
The Cyclone Company goes public
A key point in the history of the Cyclone Company was the decision to go public in 1947 and by 1948 the Cyclone brand had national coverage.
Boral purchases Cyclone
In 1975, Boral purchased the Cyclone business and oversaw a period of expansion where the Australian-ness of the brand was personified by Slim Dusty becoming the voice of Cyclone in TV commercials of the early 1980's.
Smorgon acquisition
In 1992, Smorgon Consolidated Industries acquired the industrial, domestic and rural fencing divisions of ‘Cyclone'. At this time, the rural product range was significantly expanded with a decision to include plain and trellis wire and other products in a range which had been dominated by Ringlock and pre-fab fencing prior to purchase from Boral.
An Australian icon
In qualitative market research in 2001, farmers stated that Cyclone was an icon and indicated that a focus on improving the brand image would be an important step in growing sales in Australia. To many farmers, Cyclone is Fencing.
Smorgon Steel
In late 2002, Smorgon Steel acquired the trademark in all markets with the exception of garden tools.
Proudly Australian since 1920, all ARC steel products remain 100% Australian made with international quality assurance and compliance with Australian standards. We believe that the reliability of trusted partnerships reinforce the foundations of every successful project.
ARC is a brand of InfraBuild - Australia’s leading integrated steel manufacturing, distribution and recycling business, providing solutions for commercial and residential construction, large scale and nation-building infrastructure, our primary producers and rural sectors. Each day InfraBuild helps to build and enable a stronger Australia, for a changing world.